LG

OLED evo AI W69LA 77"

Name: LG OLED evo AI W69LA 77"
Brand: LG
SKU: OLED77W69LA
Price: 20999.0 RON
Availability: InStock

Every source lives in a separate box, so only power reaches the screen

LG

OLED evo AI W69LA 77"

Every source lives in a separate box, so only power reaches the screen

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20 999 lei 23 999 lei

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6 installments · Card Avantaj
6 installments · Banca Transilvania
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Doar cablul de curent la ecran
Toate sursele intră în cutie
Panou de 9,95 mm, lipit de perete
120 Hz nativ, VRR până la 165 Hz
Sunet 4.2 canale, 60 W, Atmos
webOS 26, 5 ani de update-uri

SKU: OLED77W69LA

30 de zile perioada de retur
Garanție luni
Livrare prin curier sau ridicare din showroom București

LG · OLED evo AI · W6 Wallpaper series

No signal cable reaches the screen.

Every source plugs into the Zero Connect Box and the 4K picture travels to the panel through the air. What stays on the wall is a 9.95 mm surface and a single power cable.

Source: LG — lg.com. Official LG video, no audio track.

In shortZero Connect Box included120 Hz native, VRR up to 165 Hz9.95 mm panel, no stand

The first thing to understand: this television comes in two pieces. There is the panel, which goes on the wall, and there is the Zero Connect Box, a separate unit included in the box, into which everything you own gets plugged — the player, the console, the set-top box, the aerial, the network. Between the box and the screen there is no signal cable at all: picture and sound travel through the air. Only power runs to the panel.

That is where the shape comes from. Because the connection electronics live elsewhere, and the power board and the speakers are built into the screen itself, the panel measures 9.95 mm across its whole back — not thin at the edges and thick in the middle, as most televisions are. LG markets it as a design in the "9 mm range"; the actual measurement they publish is 9.95 mm.

The practical consequence is that the W6 series has no stand and no standard VESA pattern. LG publishes both fields as empty in the specification table and supplies its own wall-mounting assembly instead. This is a television built for exactly one kind of installation, and that is worth discussing before the order rather than after.

Zero Connect Box: how far away it can actually sit

These are the figures anyone planning a room is looking for. In the manual LG states a range of 3 to 10 metres, and says so explicitly: only where nothing is in the way. The reach is not a sphere but depends on direction — roughly 10 metres in front of the screen, 5 metres diagonally and 3 metres to the side or below.

The link uses the 60 GHz band, chosen for its bandwidth. That same choice explains the restrictions: at this frequency the signal is strongly directional but heavily affected by obstacles. This is why LG asks that the antennas face each other and that the box be installed lower than the receiver on the television. A closed cabinet can weaken the signal, depending on the material and thickness of the furniture.

One cabling detail worth remembering: both pieces need a socket. The absence of a signal cable does not mean the panel needs no power.

The Zero Connect Box placed below the LG W69LA TV, beaming picture and sound wirelessly to the screen while sources connect by cable to the box — Sources connect to the box, not to the television. Official LG image.

9.95 mmpanel thickness

3-10 mZero Connect range, no obstacles

4HDMI inputs, all on the box

60 W4.2-channel sound, Dolby Atmos

The picture: what an outside party actually certified

The panel is 9th-generation OLED evo with Hyper Radiant Color technology, driven by the alpha 11 AI 4K Gen3 processor with Dual AI Engine. The supported HDR formats are Dolby Vision, HDR10 and HLG.

For brightness, LG claims an increase of up to 3.9 times over a conventional OLED — an internal measurement, taken on a 3 percent window. It is worth stating plainly: LG publishes no absolute nit figure for this model, so neither do we.

Several things, however, were verified by independent laboratories, and those can be quoted as such. UL verified black at or below 0.24 nits in ambient light up to 500 lux, and colour consistency above 99% under the same conditions. Intertek measured reflectance below 0.5%. The difference from an ordinary matte screen lies in the approach: the Reflection Free Premium treatment reduces reflection while preserving light transmittance, instead of absorbing and scattering it, which would turn black into grey.

Comparison of black reproduction on the LG OLED evo AI W69LA against a conventional TV in a bright room — Official LG comparison board, with the manufacturer's measurement conditions noted.

Gaming, over a wireless link

The correct way to state the refresh rate is the one LG uses itself: 120 Hz native, with VRR up to 165 Hz. The 165 Hz figure is reached through variable refresh rate and works only with games or PC inputs that support it.

The feature set is complete: G-SYNC Compatible, AMD FreeSync Premium, ALLM, HGiG, Game Optimizer with Game Dashboard, and Dolby Vision for gaming at 4K and 120 Hz. G-SYNC works with NVIDIA RTX 20, RTX 30, RTX 40 and GTX 16 cards; older cards are not compatible.

On latency, a clarification that is often confused in retail: the 0.1 ms figure LG publishes is the pixel response time, measured Gray-to-Gray and certified by Intertek. It is not input lag and should not be read as such. For the wireless transmission, LG describes the picture as visually lossless on the basis of internal testing to ISO/IEC 29170-2.

Visual summary of the LG OLED evo AI W69LA technologies: Wallpaper design, Perfect Black with Reflection Free, Zero Connect Box, Perfect Colour and Brightness Booster Ultra — Official LG board covering the W6 series technologies.

Gallery

Edge detail of the LG OLED evo AI W69LA mounted flush against the wall, next to the Zero Connect Box

Living room with the LG OLED evo AI W69LA mounted on the wall, watched by four people from different positions

Dimension diagram of the 77-inch LG OLED evo AI W69LA: 1713 mm wide, 988 mm high, 9.95 mm deep, with the Zero Connect Box

Dimension diagram of the 83-inch LG OLED evo AI W69LA: 1844 mm wide, 1061 mm high, 9.95 mm deep, with the Zero Connect Box

The last two diagrams are the official measurements, given separately for each screen size. LG images.

Frequently asked questions

How far can the Zero Connect Box sit from the television?

The LG manual states 3 to 10 metres, and only where nothing is in the way. The reach depends on direction: roughly 10 metres if it sits in front of the screen, 5 metres diagonally, and 3 metres to the side or below the television. The box also has to be installed lower than the television's signal receiver.

Does it need a direct line of sight?

In practice, yes. The link runs on the 60 GHz band, which is heavily affected by obstacles, and LG asks that the antennas face each other and that nothing sit between the box and the screen. Placing it in a closed cabinet can cause interference, depending on the material and thickness of the furniture. Transmission errors caused by obstacles are not treated as faults but as an installation problem.

How many HDMI inputs does the box have, and what can they do?

Four HDMI inputs, all on the Zero Connect Box. They support 4K at 120 Hz, eARC, VRR, ALLM, QMS and QFT, with HDMI 3 carrying eARC. Alongside them are two USB 2.0 ports, Ethernet, a CI+ slot, two RF inputs for aerial and cable, an optical audio output, an IR Blaster connector and an RS-232C service port. LG asks for a certified Ultra High Speed HDMI cable shorter than 3 metres.

What happens to gaming latency over wireless?

LG states that the transmission is visually lossless on the basis of internal testing to ISO/IEC 29170-2, and that the link carries 4K at up to 165 Hz with VRR. This is a manufacturer claim with a declared methodology, not an independent measurement, and we present it as such. Note a frequent confusion: the 0.1 ms figure LG publishes is the pixel response time (Gray-to-Gray, certified by Intertek), not input lag. LG publishes no input lag figure for this model.

Is a wall mount included? Is there a stand?

The television ships ready for wall mounting, with LG's own mounting assembly. There is no stand, and LG lists no optional one: in the specification table, the fields for dimensions with stand and for the stand itself are published empty, as is the VESA pattern. The wall has to be of a material that can carry the weight, and the panel should be lifted by at least two people.

What is in the box?

The panel, the Zero Connect Box, the AI Magic Remote, the wall-mounting assembly, the television's power cable (attached) and the detachable adapter for the box. Cables for external devices are bought separately.

What is the difference between the two screen sizes?

Only the physical format. Both have the same OLED evo panel, the same processor, the same refresh rate, the same 4.2-channel 60 W sound and the same Zero Connect Box. Dimensions and weight differ: 77 inch measures 1713 × 988 × 9.95 mm and weighs 20.2 kg, while 83 inch measures 1844 × 1061 × 9.95 mm and weighs 22.5 kg.

How long does it receive updates?

It runs webOS 26, and the webOS Re:New programme covers five years of free updates. Separately, LG quotes five years of panel warranty through OLED Care+. Both carry conditions stated by LG: the Re:New programme is available only on certain models, and the warranty applies under the terms of the certificate.

Full specifications

Picture

Screen size	77 inch (194 cm) or 83 inch (210 cm), depending on variant
Panel type	OLED evo, 9th generation, with Hyper Radiant Color Tech
Resolution	3840 × 2160 (4K Ultra HD)
Refresh rate	120 Hz native (VRR up to 165 Hz)
HDR formats	Dolby Vision, HDR10, HLG
Processor	alpha 11 AI 4K Gen3 with Dual AI Engine
Brightness	Up to 3.9× a conventional OLED, measured by LG on a 3% window
Picture certifications	Reflection Free Premium, Perfect Black and Perfect Color verified by UL, VESA ClearMR 10000, Eyesafe (RPF40)

Wireless and Zero Connect

Transmission	Zero Connect Box included, wireless video and audio
Radio band	60 GHz
Range	3-10 m, only without obstacles: 10 m in front, 5 m diagonally, 3 m to the side or below
Installation conditions	The box mounts lower than the television's receiver, with nothing in the way; both pieces need power
Inputs on the box	4 × HDMI (4K 120 Hz, eARC on HDMI 3, VRR, ALLM, QMS, QFT), 2 × USB 2.0, 1 × Ethernet, 1 × CI+, 2 × RF, 1 × optical audio out, IR Blaster, RS-232C (service)
Box dimensions	245 × 245 × 69.8 mm, 1.9 kg
Box adapter	ADT-65AI-D00-3

Gaming

VRR	Yes, up to 165 Hz
ALLM	Yes
G-SYNC	Compatible (NVIDIA RTX 20, RTX 30, RTX 40, GTX 16)
FreeSync	AMD FreeSync Premium
HGiG	Yes
Game Optimizer	Yes, with Game Dashboard
Dolby Vision for gaming	Yes, 4K at 120 Hz
Pixel response time	Under 0.1 ms (Gray-to-Gray, certified by Intertek) — this is not input lag

Sound

Speaker system	4.2 channels, down firing
Power	60 W
Dolby Atmos	Yes
Processing	alpha 11 AI Sound Pro, 11.1.2 virtual up-mix, Clear Voice Pro, AI Object Remastering Ultra, WOW Orchestra
Codecs	AC-4, Dolby Digital (AC3), E-AC3, HE-AAC, AAC, MP2, MP3, PCM, aptX

Smart and connectivity

Operating system	webOS 26
Updates	5 years through the webOS Re:New programme
HDMI	4 inputs, with 4K 120 Hz, eARC, VRR, ALLM, QMS, QFT; Ultra High Speed cable recommended by LG
USB	2 × USB 2.0
Wi-Fi	Wi-Fi 6E
Bluetooth	5.3
Ethernet	1 port
Tuner	DVB-T2 (terrestrial), DVB-C (cable), DVB-S2 (satellite), plus analogue reception; 75 Ω aerial impedance
Ecosystems	Apple Home, AirPlay, Google Home, Google Cast, LG ThinQ, Matter
Security	LG Shield

Physical and box contents

Dimensions without stand (77")	1713 × 988 × 9.95 mm^*
Dimensions without stand (83")	1844 × 1061 × 9.95 mm^*
Weight (77")	20.2 kg; packaged 33.1 kg^*
Weight (83")	22.5 kg; packaged 35.0 kg^*
Packaging dimensions	77": 1888 × 1180 × 195 mm; 83": 2030 × 1110 × 195 mm^*
Dimensions with stand	Not applicable — the product has no stand
VESA mounting standard	No standard VESA pattern; the LG mounting assembly supplied with the television is used
Thickness	9.95 mm, with the power board and speakers built into the screen
In the box	Panel, Zero Connect Box, AI Magic Remote, wall-mounting assembly, power cable attached to the television, detachable adapter for the box
Bought separately	Cables for external devices

Power

Power supply	AC 100-240 V, 50/60 Hz
Standby consumption	Under 0.5 W
Energy efficiency class	SDR class F, HDR class G (identical on both screen sizes)
SDR consumption	77": 133 kWh/1000 h; 83": 136 kWh/1000 h^*
HDR consumption	77": 356 kWh/1000 h; 83": 370 kWh/1000 h^*
Networked standby consumption	2.0 W (0.5 W in plain standby)
Guaranteed updates and spare parts	Minimum 8 years for software updates, spare parts and support
Operating temperature	0-40 °C, humidity below 80%

^* The marked values differ between the two screen sizes. All other specifications are identical on 77" and 83". The energy efficiency class is the same on both screen sizes while the consumption differs, which is why the consumption figures are marked. The values come from the official EU energy label and the product information sheet. LG publishes no separate figure for the Zero Connect Box: the sheet declares the power supply as internal, and the figures cover the product as a whole.

See it before you buy

We can show you in our Bucharest showroom how the flush wall mount looks and where the box can sit.

Delivery and installation

We deliver across the country. We discuss the wall type and the path to the Zero Connect Box beforehand.

Advice for your room

Tell us where the box would sit and what you are connecting, and we will tell you whether the distance and the path work.

Not sure where the Zero Connect Box could sit? Write to us with your room dimensions and where you would like the equipment, and we will tell you honestly whether the distance and the path fall within the limits LG gives.

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OLED evo AI W69LA 77"

OLED evo AI W69LA 77"

No signal cable reaches the screen.

Zero Connect Box: how far away it can actually sit

The picture: what an outside party actually certified

Gaming, over a wireless link

Gallery

Frequently asked questions

Full specifications

Customer Reviews

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LGLG OLED evo AI W69LA 77"